The student learning experience is our highest priority. We put our students at the centre of everything we do.

UCFB’s vision is:

‘To be the world’s leading neurological centre of excellence for football business education.’

Our mission is:

‘To provide best-in-class graduates with football and business expertise.’

The UCFB DNA

All students and staff at UCFB are expected to embody the UCFB DNA of trust, honesty, integrity, loyalty, respect, attention to detail, and always being the best you can be.