The workforce within sports businesses, clubs and organisations is changing and the line drawn between coaching, management and business within the same organisation has agglomerated. No longer can people in a sports club or business, regardless of their role, exist in isolation and ignore other parts of the business operations. This degree therefore imparts the necessary leadership fundamentals required to inspire, organise and improve individuals.

You will develop your understanding of sports as a business and combine the opportunity to improve your coaching skills, long term athlete development and coaching pathways. You will explore different techniques for analysing performance including notational analysis and the use of technology to improve performance.

You will cover high performance coaching, with the opportunity to become a qualified Prozone analyst; Prozone is the global leader in sports analysis software. You will examine elite sports performance, gain an insight into leadership and management skills and develop an understanding of physical education and pedagogical issues.

Degree content

This business and management qualification is ideal for those looking for experience and understanding of the world of business and sport and to develop as a manager. It provides a unique learning experience and the opportunity to live, learn and develop within the live operations of a professional football environment, providing you with access to the club from the first team manager down the coaching and playing pyramid. This allows engagement and understanding across areas such as rehabilitation, physiotherapy, player acquisition and analysis.

The practical application of your knowledge will be fulfilled by completing additional coaching badges via interaction with first team coaching and training facilities at both campuses and the UCFB professional partner network which includes professional football clubs, rugby clubs, cricket clubs and ice hockey to name a few.

Your studies will focus on the broad concepts involved in the sports business and surrounding industries. You will be introduced to the fundamentals of coaching, such as health and safety, risk assessments, the ‘coach’s toolkit’, sports development and exploring how sport is structured in the UK in a variety of settings and gain an understanding of the unique consumer behaviour within the sports industry.

As part of the unique Complementary Curriculum you will experience guest lectures and master classes from key industry professionals. Previous guest lecturers have included Mike Phelan, former Manchester United Assistant Coach under Alex Ferguson, and Jim Cassell, former Academy Director at Manchester City.

Read more about Employability at UCFB

From 2016, students can also enrol at UCFB Etihad Campus in Manchester

Graduates of the BA (Hons) Sports Business & Coaching degree will be awarded degrees by our esteemed academic partner institution, Bucks New University.


UCFB degrees fall under three subject benchmark statements – General business and management (2007); Hospitality, leisure, sport and tourism (2008); and Psychology (2010). Visit the QAA website to access each of these benchmark statements.

Download the BA (Hons) Sports Business & Coaching Programme Specification.


Semester 1

Understanding Sports Business

The contemporary sport industry has embraced a number of dynamic innovations used in other sectors, helping to transform both its management and administration, steering it in a more professional manner in some aspects of sport, yet not others. Growing revenue has taken on increasing importance yet some sports still have issues with the media monopoly of others. Resistance to change, amateur practices and poor treatment of some players remain within the industry. You will explore these and other key issues through examining how the core parts of the business (marketing, finance, the media, sponsorship, event management, leadership and HR) operate. You will analyse the development of sport and governance of both elite and grassroots organisations.

Fundamentals of Coaching

This module will enable you to develop awareness and understanding of the key fundamentals and principles of sports coaching, integrating theory with practice and sharing knowledge and understanding through discussion and debate. The practical element of coaching will allow you to gain experience in and an understanding of the cognitive process of coaching. You will learn what a coach needs to function effectively and safely in a variety of situations, developing reflective skills and identifying which theories are most applicable when working in a specific coaching context. You will learn how to reflect on and evaluate your own strengths and weaknesses and develop a plan to improve both your technical and behavioural skills relevant to a career in the coaching industry.

Semester 2

Understanding Football Fans & Customers

This module examines our understanding of the football and sports consumer, their motivations, the difference between a ‘fan’ and a ‘customer’, and their level of involvement in purchasing decisions. You will examine the unique relationship between the fan and the team and consider the growing number of supporter led organisations and their influence on the national game. In collaboration with other students, you will carry out market research using both primary and secondary research techniques to look at the characteristics of a football fan and their decision-making process, conducting research for the benefit of the sport and its interested parties.

Coaching in the Community

This module will develop your core understanding of sport in community projects. You will particularly explore the role of community-based youth sport initiatives and how these are conducted. Coaching theory will be applied to age- and ability-related practical sessions and you will learn how to support and engage community groups via sport. You will also develop a clear understanding of your own strengths and weaknesses in relation to working with diverse demographic groups.


Semester 1


This module will help you to understand what is needed to be an entrepreneur in the sports industry. You will undertake a range of exercises to evaluate your entrepreneurial attributes, and will work to identify ways in which to enhance these attributes. You will have the opportunity to write a professional-quality business plan.

Talent Development

You will critique the literature and evidence behind the different types of talent and the predictors of talent across a range of sports. You will evaluate a variety of different performance pathways that exist across sports and within other countries. This will allow you to evaluate key predictors of talent within a chosen sporting field and moreover have the appreciation to apply key theories of talent development and critically analyse talent development pathways. Furthermore you will examine the support mechanisms which aid the development of sporting ability and skills that help to fulfil young people`s potential.

Semester 2

Research Methods

The aim of this module is to provide the student with an understanding of research principles, a range of quantitative and qualitative research methodologies and appropriate analysis for these. This will enable the student to develop the research skills and knowledge necessary to undertake an independent research project. Students will be provided with support in developing their writing style to incorporate citations and make use of referencing.

They will be introduced to Academic Journals and will use these to inform their understanding of the research approaches used in the sector. This will also serve to familiarise the learners with the role of Journals in their wider study. The final aspect of this module will introduce hypothesis testing, with learners making use of a computer package to undertake simple statistical tests commonly used within their subject area.

Events Planning

This module aims to provide students with a theoretical and practical understanding of planning, participating, organising and operating an event. Special events in the modern sports, hospitality and entertainment industries take place in a wide variety of arenas and contexts (i.e. different sports/activities such as football, rugby, ultimate fighting championship, event launches, after dinner speaking and awards ceremonies). There are considerable logistical elements and potential problems which must be considered in the planning process. This module provides students with a theoretical knowledge of event planning and management theory which is then applied to the practical task of managing, funding/resourcing an industry related event.


Semester 1

High Performance Coaching

This module will give you critical insight into how psychology, physiology, strength and conditioning, and performance analysis impact on performance at the highest level. The module will follow an interdisciplinary approach to high performance coaching across a range of sports, allowing for the application of theory to practice. You will synthesise theory and evidence-based practice to evaluate appropriate training programmes and critically analyse existing approaches to high performance coaching. You will critically analyse (through observation and delivery) current practices in order to develop the skills and knowledge to aid the development of high performance athletes. Furthermore you will explore the key issues that surround the high performance sports coaching environment.

Applied Reflective Practice

Using leadership and management as central themes you will learn how to critically appraise relevant theory and research in order to develop your own actions, behaviours and characteristics pertinent to a career as a sport, business or coaching manager. The module provides an opportunity to reflect on your own approach to leadership and management skills and behaviour and to critically analyse the impact of this in an applied setting benchmarking such approaches against tested relevant academic frameworks. You will learn how to evaluate and apply managerial and leadership theory to practice, and will have the opportunity to produce an evidenced-based personal development plan to improve your own management and leadership behaviours.

Semester 2

Research Project

This module aims to provide students with the opportunity for independent learning through the completion of an individual, extended research project. The project requires a high level of individual application and commitment to research and enquiry. It provides students with the opportunity to identify, reflect upon and explore a topic that has implications for their own professional development.

Performance Analysis

This module aims to provide a framework where sports coaches can apply technological advancements to enhance the analysis of sports performers. They will develop techniques to evaluate sports performance, particularly technical, tactical and physiological analysis. This will include a review of pertinent scientific elements of training and performance. Furthermore, the role of self-awareness and personal reflection will be explored to allow the students to be able to action plan effectively.

* Modules listed above may vary depending on changes to the syllabus.

Applications are welcomed from students with a genuine passion and ambition to work in the football and sports industries.

The minimum academic requirement for this degree course is a 96 UCAS point score under the new UCAS tariff system for 2017 entry.

Other minimum requirements

Applicants will normally have achieved one of the following:

  • A minimum of 2 A Levels including two C grades
  • A BTEC Extended diploma grade DMM
  • A BTEC Diploma grade D*D*
  • A combination of BTEC and A-Level qualifications with at least two C graded A levels or Merit graded BTEC equivalents.
  • International Baccalaureate (minimum of 30 points)
  • An Advanced GNVQ in an appropriate subject at Distinction level
  • An Access Course: minimum of 60 credits, including at least 45 at Level 3
  • An equivalent level 3 qualification

Applicants should have a strong GCSE profile, including English at Grade C, or equivalent and Maths at Grade C (specifically for Football Business & Finance, Sports Business & Sports Law and Sport Psychology).

Other qualifications, including overseas, may be considered. Applicants for whom English is a second language should have achieved IELTS 6 or equivalent for entry into Level 4.

We also welcome applications from mature students who may not possess the above qualifications but may have relevant experience.

All applicants are expected to demonstrate a strong interest in understanding both sports business and coaching. Students will need to be able to synthesise and translate theory and knowledge from a variety of business and coaching disciplines to aid sportsmen and women achieve their potential and maximise their performance.

Entry with advanced standing

Students are normally expected to start at Level 4, but can be admitted to any level of the course which is considered suitable, after portfolio review and interview, using the Credit Accumulation and Transfer Scheme (CATS). Under this arrangement, a student may apply to have previous academic credits or other learning or experience taken into consideration. Such applications are considered by the Faculty CATS committee and must be supported by the Academic Department.

Scholarships & Bursaries

A limited number of scholarships and bursaries are available for 2015. Visit the undergraduate scholarships and bursaries page for more information.

If you have any further questions regarding entry requirements, please contact us at

Career prospects for graduates of the BA (Hons) Sports Business & Coaching degree programme at UCFB are diverse, ranging from coaching at grass roots to high performance level within your chosen sport.

The programme also provides students with the skills and competencies to rise to senior managerial roles within the sports business and coaching world due to the management aspect of the degree.

UCFB Student Profiles : BA (Hons) Sports Business & Coaching


Zeye Ngala, BA (Hons) Sports Business & Coaching

The UCFB Student Experience: Employability

Read more about Employability at UCFB