There are currently over one hundred stadia across the world under planning and/or construction. This degree will help you gain an understanding and research different international stadia, design processes, pitch construction, architectural challenges, and other important factors such as health and safety constraints. You will cover topics such as international retailing, international stadia and football infrastructures, the challenges of dealing with differing stakeholders, cultural differences and attitudes to corporate social responsibility. Lastly you will learn how to understand and formulate successful bids for global football competitions and events, developing your operational understanding of sports law with an international perspective, for example, international player transfers and migration and the development of a global strategy.

Degree content

The football business is a multi-billion pound global industry, which is growing exponentially all over the world. The sports industry is growing faster than GDP both in emerging economies and more mature markets. You will study the key drivers which fuel this rapid market growth including the nature of ‘fandom’, the development of the international football and sports industries and the creation of a global strategy. There are over 200 member associations all over the world who each govern and manage football in their country. Therefore, you will examine all of the international licencing schemes and regulations of the Global Confederation (OFC, AFC, CONCACAF, CAF, UEFA, FIFA), along with the implications of cultural differences linked to commercial and sponsorship opportunities.

To enrich your learning, there may be opportunities for work experience both in the UK and internationally, between your second and third year. Furthermore, during your three years at UCFB, there will be opportunities to interact with global events at the likes of Wembley Stadium and Orlando City Soccer Club, Florida, enabling you to apply your knowledge and increase your competitive edge in the workplace. Your studies will provide you with an understanding of the broader global football industry and its history as well as contemporary challenges to provide a solid foundation for your degree.

You will cover topics such as the nature of ‘fandom’, the growth and development of the international football industry and sports sponsorship specific to international markets. You will explore marketing in the football industry with an international perspective as well as an appraisal of the different types of league structures and franchises such as in the USA.

Read more about Employability at UCFB

Graduates of the BA (Hons) International Football Business degree will be awarded degrees by our esteemed academic partner institution, Bucks New University.

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UCFB degrees fall under three subject benchmark statements – General business and management (2007); Hospitality, leisure, sport and tourism (2008); and Psychology (2010). Visit the QAA website to access each of these benchmark statements.

Download the BA (Hons) International Football Business Programme Specification.

 

Semester 1

Understanding Football Business+

Understanding Football Business

The football business is a constantly growing global industry because of its increased popularity and revenues. The unique role that clubs play in society creates an environment that distinguishes the football business from other industries. Administrators of the game need to respect and retain both its spirit and the impact of contemporary issues on its global operations. You will learn how different factors have influenced the development of the football business. Applying basic business theories, you will begin to understand the framework within which all football-related institutions coexist and the decision-making process of clubs, players, agents, governing bodies and other stakeholders. The impact of the external environment, the supporters, ownership models of clubs and social context which has shaped the game will also be considered.

An Introduction to Marketing+

An Introduction to Marketing

Marketing has become synonymous with the ways in which firms attract customers and persuade them to purchase goods and services. Marketing is also a business philosophy that places the customer at the heart of all its activities (customer centric) and regards satisfying customer needs and wants as the only way to build sustainable competitive advantage. You will explore the application of marketing concepts and ideas to the modern football industry and how it has contributed to its growth both in grassroots and professional contexts.


Semester 2

Fundamentals of Accounting & Finance+

Fundamentals of Accounting & Finance

This module seeks to develop an awareness of and an understanding of the source and purpose of financial accounting information within the organisation and an understanding of the structure of the main financial statements. It is also designed to encourage students to develop skills necessary to be able to use financial information for planning, control and decision making.

Introduction to International Football Business+

Introduction to International Football Business

The international football business environment has undergone a variety of fundamental changes in the last twenty years and in this module you will examine the reaction of football governing bodies and clubs to the opportunities and threats which arise from the existence of international forces. You will gain an understanding of the impact of globalisation and apply this within the context of international football governing bodies and football clubs. Organisational structures and business management practices in the international football business environment will be analysed along with the environmental factors that affect international governing bodies.

 

Semester 1

International Football Business Analysis+

International Football Business Analysis

This module examines football organisations from a functional perspective, considering the roles, operations and challenges impacting on the international business environment. The purpose of the module is to help you to become more familiar with key business functions and indicators of the different football associations and leagues around the world and their connection with their respective business environments.

Stadium Management+

Stadium Management

The module examines stadium safety issues and why stadium managers need to maximise sources of income from a range of small and large scale events including sporting, retail, hospitality, conferencing and banqueting. It will provide students with contextual experience of a range of stadium management issues that include stakeholder management, stadium safety and operations and developing income streams. Students are required to analyse key components of stadium management and will apply their learning to contextual assessment.


Semester 2

Research Methods+

Research Methods

The aim of this module is to provide the student with an understanding of research principles, a range of quantitative and qualitative research methodologies and appropriate analysis for these. This will enable the student to develop the research skills and knowledge necessary to undertake an independent research project. Students will be provided with support in developing their writing style to incorporate citations and make use of referencing.

They will be introduced to Academic Journals and will use these to inform their understanding of the research approaches used in the sector. This will also serve to familiarise the learners with the role of Journals in their wider study. The final aspect of this module will introduce hypothesis testing, with learners making use of a computer package to undertake simple statistical tests commonly used within their subject area.

Intermediate Management Accounting+

Intermediate Management Accounting

The module will develop management accounting skills from FB402 Fundamentals in Accounting and Finance. This unit equips students with the management accounting techniques to evaluate both short and long term proposals. The unit will incorporate measures to assess the key performance indicators of businesses and enable students to make recommendations at operational level.

 

 

Semester 1

Strategic Management+

Strategic Management

Studying this module will develop your knowledge of strategic management in different organisational and environmental contexts. You will learn how strategic management is applied within football (grassroots/professional) and sporting industries. You will also be able to critically evaluate how strategic information systems support strategic planning and thinking. The module will provide you with theoretical concepts and relevant tools for undertaking strategic analyses, considering strategic choices and making strategic recommendations.

International Finance+

International Finance

This module will enable you to critically examine the impact on UK football companies of establishing themselves in the international market place. In the module you will consider the national and international accounting requirements, as well as the risks faced when carrying out trade in different currencies. As result of the module you will be able to evaluate the methods employed to reduce risk and maximise benefits. In addition, this module presents an opportunity to analyse, review and assess the impact that trading across borders has on the financial strategies of sports brands.


Semester 2

Research Project+

Research Project

This module aims to provide students with the opportunity for independent learning through the completion of an individual, extended research project. The project requires a high level of individual application and commitment to research and enquiry. It provides students with the opportunity to identify, reflect upon and explore a topic that has implications for their own professional development.

Strategic International Football Business+

Strategic International Football Business

This module enables you to examine the operations, behaviour and strategic decision-making of football organisations from an international perspective. You will focus on strategic development and how this implemented. You will develop analytical and reflective knowledge in assessing football organisations and their business environments from a global viewpoint. You will study the key management disciplines which shape policy development from a strategic level and explore their relationship to the football industry.


* Modules listed above may vary depending on changes to the syllabus.

Applications are welcomed from students with a genuine passion and ambition to work in the football and sports industries.

The minimum academic requirement for this degree course is a 96 UCAS point score under the new UCAS tariff system for 2017 entry.

Other minimum requirements

Applicants will normally have achieved one of the following:

  • A minimum of 2 A Levels including two C grades
  • A BTEC Extended diploma grade MMM
  • A BTEC Diploma grade DD
  • A combination of BTEC and A-Level qualifications with at least two C graded A levels or Merit graded BTEC equivalents.
  • International Baccalaureate (minimum of 28 points)
  • An Advanced GNVQ in an appropriate subject at Distinction level
  • An Access Course: minimum of 60 credits, including at least 45 at Level 3
  • An equivalent level 3 qualification

Applicants should have a strong GCSE profile, including English at Grade C, or equivalent and Maths at Grade C (specifically for Football Business & Finance, Sports Business & Sports Law and Sport Psychology). Other qualifications, including overseas, may be considered. Applicants for whom English is a second language should have achieved IELTS 6 or equivalent for entry into Level 4. We also welcome applications from mature students who may not possess the above qualifications but may have relevant experience. All applicants will be expected to demonstrate a specific interest in their preferred area of study and should have a commitment to engaging with the subject through the academic programme and our complementary curriculum involving high profile guest speakers, master classes and short course opportunities.

Entry with advanced standing

Students are normally expected to start at Level 4, but can be admitted to any level of the course which is considered suitable, after portfolio review and interview, using the Credit Accumulation and Transfer Scheme (CATS). Under this arrangement, a student may apply to have previous academic credits or other learning or experience taken into consideration. Such applications are considered by the Faculty CATS committee and must be supported by the Academic Department.

Scholarships & Bursaries

A limited number of scholarships and bursaries are available for 2015. Visit the undergraduate scholarships and bursaries page for more information.

If you have any further questions regarding entry requirements, please contact us at admissions@ucfb.com.

Due to the flexible nature of the BA (Hons) International Football Business degree programme, graduates will be able to access roles ranging from event operations to business development, including the possibility to work for clubs, sport businesses or governing bodies.

Read more about Employability at UCFB