This is the degree video for the unique BA (Hons) Football Business & Marketing degree programme at UCFB.

UCFB is a world first in higher education, providing university degrees in the football business, sport and events industries.

Football is a multi-billion pound global industry driven by the marketing of its products. Consumer retention targets place an increased emphasis on organisations to develop their relationships with fans and consumers. The emergence of digital platforms has provided football organisations with the tools to reach a range of stakeholders on a local and global scale. Consequently, elite and lower league clubs require increased expertise to apply online and offline tools such as websites, social media, advertising and direct mail to increase their brand communications.

The many facets of marketing provide a broad context for learning and there are exciting job prospects for those who can thrive in its multicultural, technologically sophisticated world.

From 2016, this degree will also be available at UCFB Etihad Campus in Manchester.

Read more about the BA (Hons) Football Business & Marketing degree at UCFB.