BA (Hons) Football Business & Media at UCFB
This is the degree video for the unique BA (Hons) Football Business & Media degree programme at UCFB.
UCFB is a world first in higher education, providing university degrees in the football business, sport and leisure industries.
The football industry has been transformed by media investment and emergent communications technologies that range from the latest English Premier League television and radio broadcast deals to the proliferation of online media. The football industry is supported by all media platforms including print, broadcast and online, and at multiple levels; as a source of content, as a competitive business tool in the pursuit of audiences, and as a forum and environment for social media discourse. Sports media is a multi-faceted environment and the BA (Hons) Football Business & Media degree provides UCFB students with a contextual degree on how public relations and journalism relate to the business of football.