Whilst Wimbledon takes centre stage in the UK this week, UCFB Wembley students Joe Enright and Conner Ryan recently pitched, planned and rolled out a ground breaking and highly successful social media campaign for the New York Tennis Open, drawing thousands of New Yorkers to engage with a unique tournament hosted in the prestigious Central Park.

The two BA (Hons) Football Business & Marketing students were selected for the unique opportunity by UCFB Lecturer Deepak Trivedi – also the Vice President of the New York Open – for their visibly apparent drive and enthusiasm throughout the academic year, in and outside of the classroom.

The tournament – in its third year – brings together some of the leading professional and amateur tennis players from the United States and beyond over the 4th July holiday weekend in Central Park’s picturesque surroundings. With a family-friendly festival atmosphere, skills workshops and live music, the tournament is a true celebration of tennis in New York.

Deepak worked with the students on the project, giving them the scenario of presenting a comprehensive campaign to the tournament’s Board of Directors across social media at local and national levels.

The two sports fanatics did not fail to impress. Following a wide-ranging and well-researched campaign that included aligned activity across Facebook, Twitter, Instagram, Snapchat and a series of video content, rich praise came from Dale Caldwell, the event’s Founder and Tournament Chair:

“Joe and Conner are extraordinary individuals who have done a phenomenal job of organising the social media strategy for the 2015 New York Open. Their guidance and support helped to make this year’s “professional tennis championships of New York City” a tremendous success.”

Deepak, himself a Consultant for the United States Tennis Association and on the Board of Directors for Tennis in New York, spoke with immense pride at the success of the students’ work:

“This has been a great opportunity and both Joe and Connor have risen to the occasion by contributing and presenting to our board and delivering knowledgeable and informed presentations. These students have proved that working here at UCFB opens doors and opportunities. Sport is such a global industry. I am so pleased that they were able to seize the opportunity that was presented to them. They have done the event, myself and UCFB very proud.”

NYC open

From left to right: Dale Caldwell (Founder and CEO); Deepak Trivedi (Vice Chairman and Co-founder); Mayor David Dinkins; Sandy DeShong (Executive Director).