Take advantage of this unique opportunity to study alongside full-time UCFB students within London’s famous Wembley Stadium, a world class entertainment venue and the spiritual home of English football and sport.

At UCFB you will be immersed in the life of our institution, the global world of sport business, and the vibrant and diverse city of London, where there really is something for everyone. Travel, explore a different culture and meet new people, all while earning academic credits. Not only will you have a good time, but you will develop life skills, extend your network and improve your employability while doing it.

Academic Calendar+

Semester 2 Academic Year 2016/17

Wednesday 18th January – Friday 26th May 2017

Housing check-in: Wednesday 18th January

Orientation: Thursday 19th – Friday 20th January

Classes Start: Monday 23rd January

Reading Week: w/c Monday 20th February 2017

Holiday Period: Monday 10th April 2017 – Friday 21st April 2017

Revision/Exams: Monday 8th May 2017 – Friday 26th May 2017

Courses+

Our courses available to study abroad students cover a wide range of important topics in the strategic, operational and business facets of the football business and wider sport and events industries. Whether your objective is to work in these industries, or you simply wish to study a traditional subject in a stimulating context, our modules will engage you and prepare you with the transferable skills needed for your future career.

A full course load is generally two modules per semester to be chosen from the options below.

  • Integrated Marketing Communications

Integrated marketing communications is the art of using all aspects of the communications methods available to a marketer in a cohesive way. To do this you will study specialist areas, relating to above and below the line communications methods, and internet-based through the line communications including; advertising and the appropriate media channels, public relations, sponsorship and sales promotion, and the use of social media. You will also learn how to enhance and manage the relationships that exist between external clients and advertising/PR agencies.

  • Introduction to International Football Business

The international football business environment has undergone a variety of fundamental changes in the last twenty years and in this module you will examine the reaction of football governing bodies and clubs to the opportunities and threats which arise from the existence of international forces. You will gain an understanding of the impact of globalisation and apply this within the context of international football governing bodies and football clubs. Organisational structures and business management practices in the international football business environment will be analysed along with the environmental factors that affect international governing bodies.

  • Introduction to Sports Law

This module provides the intellectual foundations to the study of sports law by examining the historical and contemporary debates concerning the relationship between sport and law. The module provides an introduction to how sport is regulated and how sport organises itself. It provides key definitions, such as the meaning of the specificity and autonomy of sport and it reviews how the decisions of sports governing bodies can be challenged in court or subject to Alternative Dispute Resolution. In essence we research the emergence of this now common category of law.

  • Introduction to Stadium & Events Management

Stadium and events management is a vital component in the global sport and entertainment operation at Wembley stadium. The aim of this module is to introduce students to the central management and planning functions undertaken by stadium managers and their teams to safely operate events. Students will examine core stadium management functions such as facilities management, event planning, health and safety, stadium utilisation, stakeholder management and the marketing of events.

  • Principles of Sport Broadcasting

This module introduces students to sport broadcasting in terms of both a business and a practical profession.

The main focus of this module will be to introduce students to the practical skills of broadcast production, reflecting current advances within the broadcast profession. With the growth of 24-hour sport channels, the opportunities in sport broadcasting have expanded and students need to be prepared for the challenges of a fascinating and exciting future. In order to succeed in this competitive field, it is vital to be multi-skilled as broadcast professionals are often expected to be able to research, write, shoot and edit their own content. This module will teach students how to operate industry-standard television cameras, audio recorders and editing software. Students will learn to structure their work in a logical and coherent manner and produce TV and radio news assignments for clearly defined sport audiences.

Students will also examine prices paid for broadcasting rights – especially football – as the concept of mediated sport is explored and students understand how the media’s relationship with sport is one of the primary business relationships within global sport today. They will understand the impact of broadcasting rights on sport and the media itself. By the end of this module, students will have received a comprehensive introduction to sport broadcasting from two perspectives: the administrator and the programme-maker.

  • Social & Digital Sports Media

This module considers the evolving digital environment and allows students to develop an understanding of how new technologies are used in, and impact upon, today’s media industry.

Students will be encouraged to explore how social and digital media can be used as news-gathering and information research tools and also as a means of publishing work suited to a range of audiences within an ethical and legal framework.

Students will develop a theoretical understanding of the adaptation of conventional skills to meet the demands of the digital age while expanding practical skills to enable them to work professionally in the digital arena.

* Please note that the syllabus is subject to change.

Each module is equivalent to 30 UK credits, 7.5 US credits or 15 ECTS credits. One module has a duration of 300 hours composed of lectures, seminars and workshops, tutorials and guided independent study, with assessment through coursework, projects and exams. A dedicated Personal Tutor is available throughout the semester to guide you and provide support with both your academic and personal development.

Students will receive a transcript from UCFB’s validating partner, Bucks New University, for all modules successfully completed. It is the student’s responsibility to ensure, if needed, that credits will transfer to their home institution.

Complementary Curriculum+

Your studies at UCFB will be enhanced by our Complementary Curriculum, taking learning out of the classroom and putting it into real business context, helping you to gain practical experience, develop transferable skills and build your global network.

In our Executive Guest Speaker Series, a guest speaker visits UCFB most weeks to deliver a lecture to students on an area of their expertise and to answer questions.

Guest speakers include the Chief Executives of Premier League football clubs, the directors of major corporations, senior figures in sports governing bodies and in the core related industries of finance, marketing, media and broadcasting, along with leading journalists and academics. This provides UCFB students with unique and unparalleled access to a global network of contacts at the top of the football, sport and events industries.

Previous Complementary Curriculum activities and guest speakers have included:

  • Neil Doncaster – Chief Executive at the Scottish Professional Football League
  • Mike Phelan – Manager at Hull City AFC and former Assistant Manager to Sir Alex Ferguson at Manchester United
  • Kelly Simmons – Director of Participation and Development at The FA
  • Susan Black – Director of Communications at Liverpool Football Club
  • Alastair Campbell – Former Government Director of Communications and Strategy
  • Dr Brian Barwick – Chairman of The Rugby Football League and former Chief Executive of The FA
  • Brendan Foster – Former Olympian and Vice-President at Nike Europe, and founder of the Great North Run
  • Wembley Stadium tour
  • Media training at Tottenham Hotspur FC
  • Match commentary masterclass with Sky Sports commentator
  • Excursion to the Queen Elizabeth Olympic Park, home of the London 2012 Olympics

Student Life+

UCFB understands that the study abroad experience is multi-faceted, and while academic instruction is very important, you also want to make the most of your time outside of the classroom. Our Student Services team are on hand to help, providing support in all aspects of student and extra-curricular life to ensure that you feel safe and comfortable in your new environment, and have the tools you need to go out and explore!

  • Comprehensive orientation on arrival including introduction to UCFB academics and services, stadium induction, tour of local amenities, guided tour of Central London and main sights.
  • 24-hour emergency phone-line.
  • Dedicated Student Advisor for study abroad students.
  • SU Black Card allowing free or discounted access to events and services with the UCFB Students’ Union.
  • UCFB Athletic Union – competitive and recreational activities every Wednesday afternoon in a variety of sports including football, netball, futsal, rugby, crick, tennis or martial arts as well as recreational activities such as indoor skiing and snowboarding, go-karting, basketball and dodgeball.
  • Weekly social activities together with full-time UCFB students including comedy nights, quizzes and club nights.
  • Field trips within and outside London, including day trips to Stonehenge and Bath, Thorpe Park theme park, Cambridge and weekend trips further afield.
  • Learning Support

Accommodation+

We know that having a comfortable and safe living environment is an important aspect of the study abroad experience and are happy to facilitate accommodation arrangements for your time at UCFB Wembley.

For more information, please contact international@ucfb.com.

Admissions & Applications+

UCFB Study Abroad semester programmes are open to all EU and international students who are currently enrolled at a higher education institution outside of the UK.

Students must have completed at least one year of university level study before starting at UCFB.

A cumulative minimum GPA of 2.7 or equivalent is required. For students who are not native English speakers, proof of English proficiency through previous study or an IELTS score of 6.0 is requested.

Please note that for non EU/EEA nationals a Short-term Study Visa is required to study in the UK.

For further details on the application process and programme fees please contact Mina Chakmagi at international@ucfb.com.

For further information and to apply to study a Semester Programme, please complete our short study experiences contact form.