The specificity of sport, with its high media coverage and numerous stakeholders, requires managers to have uniquely honed business skills and an in-depth knowledge of the principles of sports management. The MSc Sport Management has therefore been developed for those with aspirations towards senior or line management positions within the core functional departments of the sports management industry.

At UCFB we bridge the gap between academia and business. Students on our taught postgraduate programmes have significantly more contact time than those at traditional higher education institutions. In parallel to the academic curriculum runs the Complementary CurriculumTM; a journey of professional and personal development through learning and knowledge enhancement activities. The Complementary Curriculum allows access to industry leading guest speakers, industry opportunities and additional certificates such as the Prozone Performance Analysis and Green 4 Solutions Customer Relationship Management and The FA Level 1 and 2 Coaching award.

The MSc Sport Management is suitable for graduates of all disciplines and for professionals working within the sports industry, in management, marketing, operations or other appropriate areas, and who wish to build on that experience through a structured programme of study.

As a capstone to the MSc Sport Management degree, students may have an opportunity to specialise their academic experience by undertaking a research project with a sports organisation, leveraging UCFB’s global network of contacts with leading organisations such as The Football Association, BBC Sport, the US Tennis Association, the Rugby Football League, as well as a multitude of football and sporting clubs both domestically and overseas. MSc students are also encouraged to apply for short term placements, internships and projects via our dedicated Employability and Enrichment team.

Read about the unique UCFB Complementary CurriculumTM

London is a phenomenal opportunity for students to live and learn in a truly global city.

Graduates of the MSc Sport Management programme will be awarded degrees by our esteemed academic partner institution, Bucks New University.

Download the MSc Sport Management Programme Specification.

Duration: One year

Study Mode: Full-time

Fees: UK and EU students – £9,500

Fees: International students – £13,500

Postgraduate Events

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If you are unable to attend any of our postgraduate events or would like to request more information, please call our Student Recruitment & Admissions team on 03332417333 or email us at mastersenquiries@ucfb.com.

MSc Sport Management Modules

Our MSc Sport Management modules have been developed in order to give you the best preparation for a leadership career in the wider sports industry.

Semester 1

Financial and Human Capital Management+

Financial and Human Capital Management 

This module develops students’ understanding of the ways in which financial and management information can be used to achieve competitive advantage. The module also examines the evolution of human resource management, human capital management, and their interaction with accounting and finance.

Strategic Sports Marketing Management+

Strategic Sports Marketing Management 

This module addresses the importance of marketing plans to sporting clubs and organisations and helps to develop well-informed strategic marketing plans, while critically appraising the range of academic material that is available to the sports marketer. While the module addresses practical aspects of marketing and takes account of the latest developments in social media and communication with customers, the main emphasis is on strategic marketing management and will require students to devise a plan and suggest ways of allocating their marketing budget. As in all planning, students will also be required to apply methods which show how to evaluate the success of their proposed activities, while making use of a range of academic material from leading sports marketers. By the end of the module students will know how to develop sports marketing plans for a sporting organisation or club.

Sustainable Stadium and Event Management+

Sustainable Stadium and Event Management

To explore current and future issues around sustainable sports management. The course uses the concept of sustainability to explore key contemporary issues such as: Types of sports venues, construction and refurbishment, venue design, event delivery, stakeholder management, venue marketing, and venue management. Each topic will include a balance between the establishment of a theoretical base, and the investigation of practical case-studies. The sessions are varied, and the course mixes workshop units and debates in a thought-provoking format. At the culmination, students will gain an understanding of the intricacies of developing, marketing and operating sports venues; and a greater knowledge of the role of sustainability in the management and governance of UK and International sport business.

Leadership and Influence in Sport+

Leadership and Influence in Sport

The aim of this module is to understand the conceptualisation of leadership within the sporting and business world via the drivers of influence, mutuality and future.

Aims:

· Review different theories of leadership and their relevance to leadership practice, thus allowing learners to analyse critical incidents to judge organisational leadership performance.

· Understand how the role and nature of the organisation affects the leadership knowledge, skills and behaviour needed by senior leaders, while taking responsibility for own personal development and effectiveness in the leadership role.


Semester 2

Corporate Strategy in a Sporting Context+

Corporate Strategy in a Sporting Context 

In order to be an effective sports managers, it is essential to possess a comprehensive and systematic understanding of the importance of corporate strategy in management, and to demonstrate how this can be applied in the area of international football and sporting management. Students will extend research skills alongside new analytical techniques in order to analyse the business environment. Students will be expected to show a critical awareness of how to carry out complex analysis of this information and explain the current strategic position of the organisation. Using key theoretical concepts and business management information concerning strategic choices, they will then propose the future strategic direction of an organisation, taking into consideration the resources that are available. During this module students will be taught by leading academics and industry professionals in the field of corporate and sports management.

Current Themes in Sports Law+

Current Themes in Sports Law

Sport is big business but the right to exploit its commercial value is not unfettered. This module explores how, under English and European Union law, an event organiser is able to exploit the commercial value of sport whilst also protecting its rights from infringement by third parties.

The module places this legal discussion in a multi-disciplinary context by examining the historical commercialisation of sport and how that contributed to the juridification of the sector and why and how some sports adopted various business models, for example the development of the Premier League and the Champions League. The module examines whether the specificities of sport preclude the application of UK and EU law to these business practices or whether the law should treat sport in the same way as any other economic activity.


Semester 3

Dissertation and Research Methods+

Dissertation and Research Methods

The individual research project focuses on producing an in depth piece of work which has theoretical/ practical/ industrial/commercial relevance to the sports industry. Ideally, this will be a piece of industry sponsored work to produce a commercial output for the sponsor. The work need not be sports-related but mat be applied in the area of sports. In other words, a project may take the best practice from another industry and apply it in the sports industry. The sponsor will be viewed and treated like a client and this the client will have certain requirements. Thus, the research proposal will have to meet both client and academic requirements for it to be approved. It also provides an opportunity to develop and demonstrate advanced scholarship skills.

This combined research methods and dissertation module provides subject-specific methods training in preparation for the completion of a dissertation within the domains of sports management, marketing, entrepreneurship and leisure management. The research topic that you select must align with the title of the programme on which you are enrolled. The module begins with a series of taught research methods sessions, during which a research proposal is produced. This proposal then guides the development of a clearly defined and evidenced study purpose, a critical review of the extant literature, and a robust methodology. Data is then collected, analysed, interpreted and applied to the study purpose, and a 12,000 word research report (dissertation) is produced.

You will have a Bachelor’s degree with 2:1 classification or an international equivalent. International students that require an IELTS must have an overall IELTS score of 6.5 (minimum of 6.0 in Writing, Speaking, Reading and Listening, or recognised equivalent). Relevant academic experience in business, marketing or sport is desirable.

Applicants should note that possession of the minimum entry criteria does not in itself guarantee admission.

If you are unsure whether you meet the entry criteria for this programme, or whether you require IELTS results, please email mastersenquiries@ucfb.com with a copy of your most recent CV including nationality, visa status if applicable, and undergraduate degree transcripts. Candidates with a strong CV may qualify for a supplementary admissions interview to support their academic application.

Applications

To apply for this programme please download and complete the application form, then return the completed form and relevant documents as instructed to mastersenquiries@ucfb.com.

Relevant documents:

  • Completed and signed application form;
  • Personal statement;
  • Copy of transcripts of highest qualification achieved and English translations (if applicable);
  • One academic and one professional reference and English translation (if applicable);
  • Copy of proof of English language level e.g. IELTS (if applicable).

For international applications, please also include:

  • Copy of valid passport (which you will use to apply for your Tier 4 visa);
  • Copies of any previous or current UK visas.

Find out the tuition fees for the MSc Sport Management.

A wide range of scholarships are available. Please contact mastersenquiries@ucfb.com for more information.

Postgraduate admissions podcast

The specificity of sport, with its high media coverage and numerous stakeholders, requires managers to have uniquely honed business skills and an in-depth knowledge of the principles of sport management. The programme has been developed for those with aspirations towards senior management positions within the core functional departments of the sport management industry, spanning business development, marketing, finance, operations and media.

Read more about Employability at UCFB